Take our test to find out what kind of Big Thinker you are.

Work
Taste Guernsey

Injecting new life into a brand that reflects both old and new - how Taste Guernsey's new look encourages others to Eat, Drink & Be Local.

Work
Jersey Electricity

Often, the acid test of a good idea is whether or not it still feels good the following morning. Months later it still feels good. The cover of the Jersey Electricity Annual Report & Accounts is a prized canvas for our creative team.

Work
PEA

Fund administrators, PEA, needed to differentiate from their competition. We've been working to create a new voice through branded content.

Work
Lancaster

"Where there's tea, there's hope" and our client Lancaster agrees. Read more of how we helped them communicate the 'British' way of doing business.

Work
Guernsey Athletics

We've given Guernsey Athletics a new set of clothes to help them set the pace in Guernsey sport.

Work
Les Choix

Les Choix Consulting were looking for branding that reflected their soft, warm approach to emotional intelligence - we think they've made the right choice.

Opinion
WE BELIEVE IN TEAM

We love team work and that's why we're sponsoring Team of the Year at the Betway Channel Island Sports Awards for the second year running. Jim explains why it's so crucial for business.

Opinion
11.01.17

WHAT! THERE'S UGLY IN ADVERTISING?
A glorious initiative for Inglorious Fruit and Vegetables.

News
03.01.17

WE'RE WINDING DOWN FOR CHRISTMAS

Opinion
14.12.16

LRD'S TOP SIX CHRISTMAS TV ADS
Christmas is a great time for advertising, here's our top six most memorable ads selection.

Work
Norman Piette

Guernsey's premier builders merchant sees the benefit in social.

Opinion
12.12.16

THE BETTER THE PEOPLE, THE BETTER THE WORK
The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. But how does an agency’s membership help the client? Our Non-Executive Director, Joyce Kelso investigates.

Home
COMPETITION

WIN BIG!
All you need to know about entering our team-building competition.

Work
Jersey Electricity

Confused? Energy prices can be very confusing. Some consumers have every reason to be totally baffled. Jersey Electricity set out to demonstrate the simplicity of their tariffs set against oil and gas.

News
13.12.16

ADIE AND TOM COMPLETE LEGREGS CERTIFICATE
Congratulations to our Managing Director, Tom Robertshaw, and Account Director, Adie Roussel, for completing the IPA LegRegs qualification.

Work
ICCI

Our client, Insurance Corporation is celebrating 25 years of working with HSSD to help provide financial backing for some worthy causes.

Work
Eos

An exciting new brand developed for an exciting new digital sector.

News
31.10.16

WELCOME TO PEA
A big hello to the latest addition to the LRD family - Private Equity Administrators.

Work
GENTING

Our second commercial for Genting Casino has just aired on national TV! Let us introduce Real Casino - Live and Online.

Work
Jersey Electricity

How we used man's best friend to persuade Jersey Electricity customers to make the switch.

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JEBS

A new look for the multi-disciplined JEBS

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GENTING

12 months of evaluation, strategy and creativity has completely transformed the way Genting communicates with new and existing players.

News
20.09.16

WELCOME LOVELL OZANNE
We're pleased to welcome new client Lovell Ozanne to the family.

News
26.09.16

LRD’s Account Manager, Emily Gledhill, has recently been awarded The IPA Commercial Certificate.

Work
ALLIANCE

What motivates price sensitive grocery shoppers? It’s all about deals, deals and more deals. A store that champions low prices and provides them to the people of Guernsey. No other store in Guernsey offered a totally focused low cost message.

Work
LANCASTER

THE BRAND DEVELOPMENT OF LANCASTER allowed LRD to find ways to be deliberately alternative to large financial corporations.

Work
Rocq Capital

ROCQ CAPITAL BRANDING: An injection of modernity into what had previously been an ‘old school’ private banking institution.

Opinion
LIFE BELOW THE FOLD

EMILY DISPELS THE MYTH OF THE DIGITAL FOLD
Find out more about what life is like below 600 pixels and why not to fall into the trap of thinking that there is a digital 'fold'.

Work
ICCI

We've had another year of celebrating and supporting local environment initiatives with Insurance Corporation.

Work
CREASEYS

Research demonstrated that target audiences were positively surprised when presented with the stores brands. Could we use this reaction as the focus of our communications and position Creaseys as a store very much ‘en vogue’?

Opinion
11.03.15

IS TRUE SYNERGY POSSIBLE?
Tom Robertshaw, managing director at LRD looks at what makes a great client & agency relationship.

News
The Big Think

THE BIG THINK:
A rare chance to get a glimpse of agency life and live the deadline for 22 hours.

Work
Aurigny

LRDs sophisticated digital strategy has paid significant dividends for Aurigny.

Work
Jersey Electricity

Jersey Electricity Report & Accounts: a valued demonstration of creative print in the agency portfolio.

Work
AURIGNY

See how we transformed hundreds of local school children into advertising agency art directors to announce the arrival of Aurigny’s newest addition to the fleet.

News
EXAM SUCCESS

Four members of the LRD team have been successful in attaining important IPA qualifications.

News
03.07.14

AURIGNY JET LAUNCH
There’s a serious global shortage of Brazilian beer after last night’s Aurigny/Embraer jet launch party.

Work
Norman Piette

How did a children’s design competition boost Facebook interaction for our leading builders merchant?

News
01.07.16

DELBRIDGE'S DIGITAL DIPLOMA
LRD’s Head of Copy, Jim Delbridge, has recently been awarded a Diploma in Digital Copywriting by the Institute of Direct & Digital Marketing.

News
14.07.16

GOAL50, TACKLING POVERTY
LRD Creative Director, Ian Langlois has returned from his third trip to Cape Town with charity Goal50, helping vulnerable youngsters in some of the toughest townships in Africa.

Work
Guernsey Dairy

Guernsey milk is a staple in most local homes. But few will be aware of its superb hydrating qualities. It’s a great sports recovery drink!

News
05.04.16

BIG THINKERS GATHER AT CAREERS SHOW Our LRD team were on hand at this year's Careers Show to give advertising advice and recruit big thinkers.

Work
Aurigny

If you want to fly to London, fly to London. A campaign in Geography.

News
08.03.16

HERDS OF TOP MODELS ON SHOW
Another successful Guernsey Dairy Half-Term Fun Competition saw many children get crafty over the half-term break.

News
10.03.16

Creasey’s.com, the new website for Guernsey’s only department store, is now live.

Work
Genting

Conceived in Guernsey, shot in Kuala Lumpur, aired nationally. Our latest LRD-eGambling partnership project is an EPIC.

News
10.03.15

NEW AURIGNY RADIO ADS TAKE TO THE AIR
The latest fleet of radio commercials promoting Aurigny, ‘the islander’s airline’, took to the air on Island FM this month.

News
03.12.15

LRD JOINS THE IPA
Agency gains significant endorsement of professionalism - IPA membership status.

News
18.12.15

MANY HANDS MAKE LIGHT WORK
In 2015 we’ve been kept very busy by our clients. We like it that way. Read more about our year.

News
05.08.15

ALDERNEY REGULATOR GETS RESPONSIVE WEBSITE
LRD have completed another website re-vamp, this time for the Alderney Gambling Control Commission (AGCC).

News
01.12.15

FEELING FESTIVE WITH CHRISTMAS AT CREASEY'S
Putting a whole new spin on ‘bang for your buck’ we’ve been having some fun with this year’s Creasey’s Christmas campaign.

Work
Jersey Electricity

Our client Jersey Electricity encourages the energy engineers of the future.

Work
THE GOLDEN LION

A feature of St Peter Port for over 150 years, brought back to life.

Work
ICCI

The islands biggest insurance provider, Insurance Corporation, needed a BIG idea that would perfectly represent what sets them apart from their competitors.

Work
States of Guernsey

Guernsey's Pension Puzzle - An ageing population and a decreasing workforce is not great news for State pensions. Even less so for those contributing to it.

News
05.11.15

LRD – THE BIG IDEA APPOINTS THREE NEW BIG THINKERS
We’ve recently taken on three new ‘big thinkers’ to help develop our business further.

Work
Jersey Electricity

The fight to supply energy to heat island homes is more than just a matter of price.

News
01.05.15

JOYCE JOINS LRD BOARD
Joyce Kelso joins the board of LRD.

News
29.04.15

MARINE & GENERAL ADVERTISE ON RADIO FOR FIRST TIME
M&G are dipping their toes in the water and advertising on Island FM for the first time to promote The Chandlery on the Bridge.

News
24.04.15

RESPONSIVE WEB DESIGN - ARE YOU READY TO RESPOND?
Google announce that non-mobile optimised websites will fall down their search rankings.

News
11.03.15

NEW eGAMBLING AGENCY LAUNCHED
Agency launched to benefit operators in the Channel Islands with no compromise to creative work.

Opinion
09.03.15

WRITING RADIO COMMERCIALS THAT DELIVER CUSTOMERS
Looking for a radio advertising campaign that attracts listeners? Tune in to Jim’s top 10 writing and production tips.

Work
Guernsey FC

How do you launch a brand new football club to the local community and generate fervent, passionate support? Paint the town green that’s how, with a little help from the LRD big ideas factory and a lion that walks on two legs!

News
04.02.15

ISLAND FM BRANDING
We’re broadcasting ISLAND FMs new look.

Work
Mindful

Surrender to what is, Let go to what was and have faith in what will be - train your mind. That's what we've learnt working with Raj and Nicky at Mindful Guernsey developing their new branding and the launch of their new e-commerce website.

News
12.01.15

IPA SUCCESS FOR MEL AND ADIE
After several weeks of study, Adie and Mel have been awarded the IPA Commercial Certificate.

News
12.12.14

THE YEAR OF THE SOCK
We've been busy because our clients have been very busy.

Work
DFM

Tasked to build Dorey Financial Modelling’s brand, find out how we communicated that they are luminaries in the financial risk-reporting world.

Work
Alliance Jersey

After months of planning we were proud to attend the launch of the new Alliance with Tesco store in Jersey.

News
17.06.14

TRIPLE SUCCESS FOR LRD TEAM
Three members of LRD The Big Idea have passed their IPA Foundation Certificate. Account manager Adie Roussel, account executive Hannah Willson and creative James Le Tissier took their exams earlier this year after a comprehensive study period looking at the brand communications process, from its position in marketing through to the final execution.

News
26.09.14

BRAND BUILDING, BOATS
& BREDA TV

It’s not often that you get an opportunity in your career to hurtle through the water on a boat that reaches around 68mph, but LRD creative, Duncan jumped at the chance!

News
16.05.14

WE ALL MATTER, EH?
As part of Guernsey Disability Alliance's 'We all Matter, eh?' campaign we were approached and asked to produce a series of short films highlighting the transport struggles of disabled people on the island.

News
07.02.14

GO WEBSITE LAUNCH
GO is a charity that helps young people with communication issues find worthwhile employment. Their new website is now live.

News
29.01.14

WELCOME TO DOREY FINANCIAL MODELLING
A big hello to the latest addition to the LRD family - Dorey Financial Modelling.

News
28.01.16

LRD SPONSORS TEAM OF THE YEAR
A firm event in the sporting calendar, Betway Channel Islands Sports Personality of the Year was an opportunity for us here at LRD to get into the team spirit.

News
17.12.13

Well, that's it! After 5 years at L'Islet, LRD - The Big Idea is MOVING INTO TOWN.

News
Which?

Congratulations to our client Aurigny, which has been judged as the best short-haul airline in an annual readers’ survey carried out by consumer magazine: Which?.

News
11.10.13

NEW EXHIBITION STAND FOR ALDERNEY GAMBLING
Alderney Gambling's new exhibition stand, developed by LRD in association with Collins Winning has been unveiled.

Work
BREDA

What happens when a well-known draught lager moves its brewing operation from Holland to Guernsey?
How does an agency cultivate brand favorability and get the local community to take the beer to their hearts?
How do you create a local hero brand from a traditional Dutch beer?

Opinion
17.04.13

THE HIGH STREET IS OURS
LET'S WORK TOGETHER TO SAVE IT

Tom Robertshaw, managing director at LRD looks at retail’s burning issue

Work
Guernsey Post

Not only does the Guernsey Post service provide a reach and exposure that’s a serious alternative to TV, Press and Radio. But research highlighted that creativity in direct mail can not only quickly engage an audience but also equally effective in encouraging them into taking immediate action.

Work
SPORTINGBET

How does a large global online gambling business integrate into a small island community and compete with the finance industry to attract skilled, professional staff?